The footwear industry is currently seeing one of the biggest new markets ever - that of the 'toning' or 'fitness' shoe.<a title="mbt shoes for men" href="http://www.cheapmbtshoesonlinesales.com/">mbt shoes for men</a> , Originally a niche product produced by just a handful manufacturers, this style of footwear has now exploded into the latest footwear must-have.
One of the first manufacturers of this kind of footwear was MBT.<a title="mbt shoes uk" href="http://www.mbtsalestyle.com/">mbt shoes uk</a> , Created in 1999, their 'Masai Barefoot Technology' shoes mimicked walking on soft, uneven ground, with a view to promote the body's 'natural instability'.
In 2007, a new player emerged. FitFlops were the brainchild of Marcia Kilgore.<a title="mbt" href="http://www.mbtshoeshealthy.com/">mbt</a> She originally created them as a solution to fight cellulite.
Skechers managed to take a large section of the existing market and open up this kind of footwear to the masses. According to a recent survey, Skechers now have around fifty four percent of the fitness shoe market.
Not to be left out, many other retailers have also developed their fitness shoes, including Reebok's EasyTone, Puma's Bodytone and the Truebalance range from New Balance.
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